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Empowering Office Managers to Thrive Through Marketing

You’re hiking a mountain. You have done a lot to prepare for this hike, purchased the

right equipment, packed plenty of water and snacks, and made sure to wear the correct

clothing and shoes. As you are hiking you make sure to navigate the trail correctly, and

manage all of your personal belongings and needs to make it to the top. There is only

one thing keeping you from reaching the top, a massive sinkhole in the middle of the

path. It’s a huge black hole that seems impossible to get around.

As an office manager, it often feels like you are hiking a mountain. You are managing all

the processes to make sure the hike runs smoothly, just like you manage all of the

processes to make sure the office runs smoothly. But sometimes, you are given tasks

that are out of your control that keep the practice from growing. Marketing is usually one

of those tasks that office managers are given from the doctor or asked to help with that

turns into a sinkhole right in front of you. No matter how hard you try, it seems

impossible to get all of those new patients that the practice needs if you don’t have the

right tools and resources.

In the fast-paced world of dental practice management, navigating your marketing

spend and strategy can be draining. From managing appointments to juggling

administrative tasks, dental office managers have their hands full on a daily basis.

Marketing shouldn’t be another task on the list. Having a marketing strategy with

experts to implement is crucial in the success of an office. That is where Gargle comes

in. Gargle works specifically with Office Managers as your partner to not only get you

more time back in your day but also empower you to reach the goals for the practice.

Gargle’s mission is to be the last dental marketing partner you’ll ever need, but what

does that mean for office managers? It means that Gargle will build a lasting

relationship of trust based on quality work and real results. With high quality Websites,

SEO, Advertising, Social Media, and Branding, Gargle will help you reach your goals

month over month. When you trust us with your marketing, we in return will make you

look like a rockstar while you reap the benefits of a growing practice.

Need more convincing? See how Gargle helped this office manager to consolidate their

marketing efforts while also doubling collections for the year!

In 2021, West Valley Dental needed to be more cohesive with its marketing partners.

One firm managed postcards only. Another firm managed the website. Others managed

their digital ads on Google. One managed their Social Media, and so on. They finished

that year at $2.5M in collections, nothing to be ashamed of, but their office manager,

Jenny, knew Dr. Hsue could produce more, and the staff was ready to support him.

They were ready to figure out the missing components of their marketing engine. In

2022, Jenny decided to have Gargle become their full-service digital marketing partner.

Working with Gargle provided several benefits for West Valley Dental. They attracted

quality patients through tailored and humorous marketing, resulting in brand recognition

that could be monetized. The partnership fostered visibility, trust, and honesty, allowing

for a deep understanding of the practice's goals. Overall, Gargle offered customized

marketing, visibility, a trustworthy partnership, and adaptability for success.

With Gargle now serving as their independent marketing arm, they had full visibility and

could provide more transparency into the amount of money spent on each campaign. In

2022, that first year as West Valley Dental’s exclusive marketing partner, Gargle's

marketing strategy, saved Dr. Hsue's practice $62K in marketing spend from the

previous year, and increased their production to $4.98 million, a $2.48 million increase

from the year before! The doctor's implant and full arch caseload are now booked over

three months out! West Valley Dental and Gargle developed a true collaborative


Trust was a crucial element of West Valley Dental’s relationship with Gargle, which

allowed them to experiment and pivot when needed. Jenny put it best when she

reported back in an interview with Gargle,

"I cannot stress enough the importance and power of a strong marketing partner

who knows who we are. Gargle puts our practice's goals and brand integrity first.

It's all about listening to your client, creating that relationship, and building

something you are both excited to be a part of. Gargle knows who I am, who my

team members are, who Dr. Hsue is, and what we worked so hard to create. They

don't want to change us; they want to market who we are and help us reach our

goals! We can have those tough conversations that I couldn't have with other

marketing agencies because there is a mutual goal of success. We accomplish

more together in less time than ever before. I only wish I'd have let Gargle do

more for us years ago!"

Jenny was able to identify the sinkhole in her path, and take the necessary steps to find

help to keep moving forward on the path to success. When you find a marketing partner

that you can trust, the journey becomes easier!

New Website? Better Website Ranking? More patients from your ads? Help with your

social media? Don’t wait until you have the time to figure out your marketing all on your

own. Make your life easier by working with Gargle as your expert in marketing to help

your practice succeed!

Don’t forget to join our vibrant community of dental office managers, where support, collaboration, and growth thrive. With over 15,000 like-minded professionals, our Facebook Community is a hub for knowledge, inspiration, and camaraderie. Together, we empower each other to navigate the dynamic landscape of dental office management, share the best practices, and elevate our collective expertise. Join us in shaping the future of dental office management and unlocking the possibilities for success! 


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